XO LAB

Xolab is a minimal skincare brand created around the everyday skin concerns people experience. The brief called for a bold, recognisable logo paired with a minimal visual language.

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The identity was designed with a young-to-mid-thirties audience in mind, creating a look that feels contemporary, approachable and confident without leaning too clinical or overly feminine. The restrained layouts give the brand a sense of sophistication, while the bold logo and playful details add personality and make it feel more distinctive within the skincare space.