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ARVINO
INDUSTRY : Jewellery
SOFTWARE USED : Illustrator, Procreate, Blender
TEAM : Project done as a part of Whoa Mama Design
Shaun D'Sa ( Creative Direction)
Aditi Bhansali ( Creative Direction)
Vicram V ( 3D modelling)
Meghana Priya V ( Copy writer)
Nini ( Account Manager)
PROJECT STATUS : Approved
Brand identity for Arvino, an international high fashion, sustainable jewellery brand
During my time working with Arvino, I crafted a polished brand identity that captured the essence of understated luxury and sustainability. The central feature of the logo, a tilted 'O', symbolizes movement and innovation, signaling that Arvino isn't just another traditional jewelry brand.
The packaging was a major focal point in this project. It was idealized to be more than just a box—it needed to be an experience, an extension of Arvino’s design philosophy.
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The packaging centres around the tagline - "Love, your layers", symbolizing the concept of layers, while also giving the customer a memorable unboxing experience.
The sketches were inspired by geometric shapes, also to feel both modern and artistic, aligning with the brand's forward-thinking approach to jewellery.
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