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OBLUM
CLIENT : Oblum
INDUSTRY : Luxury beauty & wellness
SOFTWARE USED : Illustrator, Photoshop
COMPANY : Whoa Mama Design
PROJECT STATUS : Selected
A shoemaker’s atelier based in Hyderabad that specialises
in bespoke handcrafted leather goods.
For this project, I explored a blend of vintage charm and timeless elegance, while ensuring the brand remained refined and sophisticated. I also explored multiple logo lockups to be used variably across communication materials, packaging, and products. I drew inspiration from the intricate broguing details in shoemaking, and created an outline around the monogram.
For packaging, I chose a refined look with a playful touch. The label was designed to highlight the craftsmanship by detailing elements like the type of leather and bespoke features, giving the product an antiquarian appeal. Additionally, space was included for the customer’s name to add a sense of exclusivity and personal connection to the brand.
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