Oblum was a rebranding project for a shoe atelier, retaining its original logo mark while reimagining the wordmark and wider identity.

The challenge was to balance the shoemaker’s desire for something bold and maximalist with his affinity for classic, vintage and craftsman-led aesthetics.

I developed a refined identity that brings together vintage character, timeless elegance and subtle contemporary details. Multiple logo lockups provide flexibility across brand touchpoints, while a broguing-inspired monogram and considered packaging system translate the craft of traditional shoemaking into a cohesive visual language.