We drew inspiration from the intricate structure of flowers strung together to develop the logo for Iris Lane. The aim was to create something rooted in its name, while remaining minimal and versatile enough to extend across future directions—particularly into home décor and events.

Alongside this, we developed a vintage, landscape painting–inspired illustration that features across the main flower box and supporting packaging. This adds a sense of nostalgia and softness, complementing the brand while enriching its visual language.