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ONSOMBLR
Brand identity for Onsomblr, a clothing brand for modern Indian women, offering workwear and casual outfits that blend rich Indian prints with Western styles to empower and elevate their everyday experiences.
INDUSTRY : High fashion and luxury clothing
SOFTWARE USED : Illustrator, Photoshop
TEAM : Project done as a part of Whoa Mama Design
Shaun D'Sa (Creative Direction)
Mridula Joseph (Creative Direction)
Nini Anbu ( Account Manager)
PROJECT STATUS : Unselected
This identity celebrates diversity and inclusivity. The idea that women come in all shapes, colors, and sizes is translated through the undefined, yet sexy and unique nature of the letters in the logo, with a with bold "O"s in the logo that symbolize inclusivity and individuality.
Images from Divya Mehta and Raw Mango
The circular composition brings all the letters together within a unified shape, much like an ensemble of diverse elements coming together harmoniously.
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